Challenge.
The rebrand for Grady Hospital in Atlanta started from the ground up. We created a clean, white design to
overcome the common misperception that Grady was dirty and old. By having real people tell their real stories
we brought a sense of humanity to the hospital. Patients treated at Grady would thrive and flourish under
their care. It became a badge of honor. I wouldn’t be here without Grady became an important message
to the community and the perfect direction for this hospital. Grady is still thriving today.
PROJECT DETAILS
CLIENT
Grady Hospital
CUPS OF COFFEE
DELIVERABLES
– Billboards
– Print
– TV Spots
– Digital
– Social Media