The rebrand for Grady Hospital in Atlanta started from the ground up. We created a clean, white design to
overcome the common misperception that Grady was dirty and old. By having real people tell their real stories
we brought a sense of humanity to the hospital. Patients treated at Grady would thrive and flourish under
their care. It became a badge of honor. I wouldn’t be here without Grady became an important message
to the community and the perfect direction for this hospital. Grady is still thriving today.
CUPS OF COFFEE
– TV Spots
– Social Media