Challenge.
We went on a road trip, going to every corner of the State of Georgia to get portraits of Georgia residents from all walks o f life, especially of “hard-to-count” audiences (rural, undocumented, homeless, and non-English speaking). The message was clear and personal on the benefits of Census funding to help build schools, healthcare, highways and more. A simple inclusive theme showed that every person in Georgia matters, and can have their voice heard by filling out the 2020 Census.
PROJECT DETAILS
CLIENT
2020 Georgia Census
CUPS OF COFFEE
DELIVERABLES
– Graphic Identity
– TV
– Print
– Radio
– Wedsite
– Digital
– Social Media
– Grassroots Campaign
– Placemats
– Buttons
– Church Fans
– Table Tent Cards
– Door Hangers
– Coloring Pages
– Window Clings
– T-Shirts
– Stickers